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Cassie Roma - Founder and Director | CR&Co

Cassie Roma is a powerhouse in the boardroom, in front of a camera, and speaking in front of local & global audiences on business & personal topics that impassion her.

Yep, this California native is a powerhouse of business & entertainment. And, after 18 years in New Zealand counts herself as a proud YanKiwi.

Passionate about creative content, social media strategy, the influencer economy, and storytelling across mediums both emerging and traditional, Cassie has literally lived & breathed the digital revolution. All the while steering the social media & digital storytelling ships for brands like Air New Zealand, ANZ Bank, Mighty River Power, NZME, & The Warehouse Group. As of 2021, she can also chalk up Advisor to the CEO on The Apprentice Aotearoa on TV1 here in New Zealand.

She can also add the title of entrepreneur to her title now as she is currently Founder & Director of CR&Co - her newest venture into storytelling for business, brand strategy, social media mastery, influencer marketing & beyond.

Cassie has been awarded & recognised globally as a thought leader in the fields of social media marketing, storytelling for brands, digital marketing, and the anthropological power of brand in the lives of consumers. She’s also an author, keynote speaker, professional coach, & mentor. Her main professional goal? Delivering results while having fun doing it. By embracing change, actively driving innovation, growing positive community engagement, deepening customer service standards, and streamlining reporting across business units, Cassie has truly cut her teeth on the cutting edge. She’s also one big bundle of positive energy fuelled by the belief that great corporate culture is built on a foundation of kindness!

Beyond the office, Cassie spends her free time working on projects that aim to put necessary, powerful, & impactful stores into the world - most of which aim to lift others through education, diversity, & action. Cassie is a proud member of the LGBTQIA+ community & speaks often on topics that include Pride & empowering women in the workplace.

At home, Cassie is a proud momma & wife. She loves getting outdoors while soaking up some sunshine & revelling in stolen moments with loved ones. A buttery chardonnay never goes astray, either.